What it is
What it does
Smart Blur is a Chrome extension that blurs sensitive info on any web page before anyone else sees it.
Problem
It helps protect sensitive personal information (PII) from being exposed during screen sharing or browsing.
Who pays
Individuals concerned about privacy when using web browsers.
Monetization
Paid Pro upgrade for local AI and Share Shield features.
Competition
There are already a few tools like this, indicating a somewhat saturated niche.
Weaknesses
Only works on Chrome/Edge, AI works best on English, Detection may miss or over-blur
What could be built instead
Opportunity
Expand language support for the AI and improve detection accuracy.
Vertical niche
Yes, it could be vertical SaaS; potential verticals include privacy tools or cybersecurity.
MVP
A basic Chrome extension that blurs a predefined set of sensitive information.
Differentiation
Utilizes local AI for unstructured PII, unlike competitors using regex.
AI opportunity
AI creates real value by accurately detecting unstructured PII in plain text.